June 5, 2009

One Brand Clapping: David Allison’s New Blog at BC Business

David has been in branding and advertising for a long time. So long, in fact, that he’s given to expounding a lot about the subtle art of communication, and the best ways forward for businesses in the new economy.

He really needs a way to vent all this stuff. I mean, it’s really lucid and insightful and everything, but we get kind of a lot of it around here.

So we were really happy when we heard that David was beginning a blog on the BC Business website. It’s called One Brand Clapping, which should give you some idea of mandate and tone of the thing: It waxes philosophical about all the seismic shifts taking place in the world of business, and invites clear new thinking about how we can meet the many challenges that face companies now.

So far, it’s been pretty fascinating. And we’re all happy that we get to read it on our own time, instead of being cornered at the office. Well done, David.

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3 Responses to “One Brand Clapping: David Allison’s New Blog at BC Business”

1. Katherine Harper says:

   June 5, 2009 at 10:23 am

   So Glad to hear of David’s New blog! I think it’s great. Happy he can share his Fabulous stories and thoughts with a larger demographic of the business world! Great post you guys – yes, no cornering! (although we do miss his fun spiels and great insight over here!)
2. Jean Oplinger says:

   June 5, 2009 at 10:24 am

   Again, well, done, David. You do the inquiry and expressive work for those of us who desire to but don’t quite get there. I look forward to reading your Blog and may through up my hand to make some noise.
   Jean
3. Alasdair Douglas says:

   June 5, 2009 at 1:02 pm

   Re youre article on “Suckers for Imperfection” ,

   I can’t help on the P&G question but how about banks, they are always big innovators in marketing and promotions strategy . However; as reported in the Globe &Mail and ITbusiness.ca, Peter Aceto, president and CEO of ING Direct Canada. Aceto has a presence on Facebook and is a regular on twitter, (with more than 1,000 followers) and soon will start his own blog. Participating in social media conversations can help a business build trust, he says. Especially in the face of the economic crash. Aceto was speaking at a recent panel in Toronto on corporate uses of social media.“It’s a very sad time to be a CEO in the financial services business,” the ING Direct Canada chief said. “All joking aside, the corporate world has let down millions of citizens around the globe.”Businesses must embrace social networks if they want to have some control over the public’s perceptions of their brand, other panellists noted.

   I have some comments on “Old Brands, New Tricks” too but I new to post later. need ot make a buck right now
   all the best
   AD